Our Story

At Florento, we believe that true beauty starts with self-care. Founded in the Netherlands, Florento was created with one clear mission: to bring together carefully curated beauty and wellness products that help you feel radiant, confident, and balanced—inside and out.

Find Your Glow Today

We are here for you!

We are more than just a store. We are a community of people who value quality, sustainability, and well-being, where every product is chosen with care, backed by proven results, and designed to make your daily rituals special.

Our Mission

At Florento, your happiness comes first. We want to delight you with products that truly make a difference in your day-to-day life—products that are stylish, useful, and affordable.

With our trusted supplier network and dedicated team, we make sure your shopping experience is smooth, secure, and worry-free. For us, customer satisfaction isn’t just important—it’s at the heart of everything we do.

What Makes Us Different

Shop by Beauty & Wellness Goal

  • ✅ Curated with Care

    Every product we offer is hand-selected for quality, effectiveness, and trustworthiness.

  • ✅ Wellness Meets Beauty

    We bridge inner wellness with outer beauty, offering solutions that help you glow naturally.

  • ✅ Sustainable Promise

    Wherever possible, we choose brands and packaging that respect our planet.

  • ✅ Customer First

    From free shipping to secure checkout and a 14-day guarantee, we make your experience worry-free.

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Shop by Beauty & Wellness Goal